Cycling Tips & Stories

* Owners' experience: The Livesays are avid athletes who have between them completed 15 Ironman Triathlons, competitions that include a 2.4-mile swim, 112-mile bike ride and a 26.2-mile run. In 2002, they finished the Hawaii Ironman World Championship. Mark is president of the Columbia Multisport Club and director of Ultramax Events, an affiliate of the Missouri Lions Eye Research Foundation. Amy has taught aerobic exercise classes and is a coach for triathlon training. They both teach spinning classes at Wilson's Total Fitness.

* Clientele: "Anyone trying to become or stay active, from a walker to an Ironman triathlete," Amy Livesay said. . . .

* Why take the plunge now: Livesay said the store is a logical extension of the fitness lifestyle they embrace. "It’s what we do," she said. "We help people become and stay active. It’s a natural fit to help people get the right shoes and the right gear to help keep them active."